The biomedical industry has proven that new molecular targets can open entirely new market opportunities. Immuno-oncology went from fringe to first-line therapy.[1] Gene editing moved from theory to FDA approval with Casgevy.[2] Yet biotech has had insufficient incentives for pre-disease therapeutics. Blood cholesterol, identified as early as the 1950s, was a rare prevention breakthrough that took decades to translate into widely-accessible statins.[3]
With so few biomarkers and interventions to prevent disease, consumers have sought alternatives. The wellness industry has surged past $5 trillion,[4] largely filling a vacuum that evidence-based prevention should occupy. The gap between environmental exposure science and clinical medicine remains vast. Millions of chemicals have been tested for toxicity, but almost none have yielded FDA-approved interventions targeting their biological effects.